Binance
[BR] Lifecycle & CRM - LATAM at Binance
Role overview
An at-a-glance view of the facts included with this [BR] Lifecycle & CRM - LATAM at Binance listing.
- Company
- Binance
- Location
- Argentina, Brazil, Mexico
- Work arrangement
- Remote
- Employment type
- Full-time
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Role overview
This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.
Binance is hiring a full-time Lifecycle & CRM professional for LATAM, with the role listed as remote in Argentina, Brazil, and Mexico. The position focuses on improving the customer lifecycle across Binance products, from new-user onboarding and first transactions through retention, repeat purchases, and referrals.
The work combines lifecycle campaign development, user segmentation, experimentation, and data analysis. The job description notes a work-from-home arrangement, which may vary according to the business team’s work. Binance describes its business as a global blockchain ecosystem with cryptocurrency, finance, education, payments, institutional, and Web3 offerings.
Role at a glance: Remote, full-time LATAM role focused on user activation, conversion, retention, and growth across Binance products.
Responsibilities mentioned in the listing
- Improve new-user onboarding, activation, and first-time transaction conversion through product changes, personalized campaigns, and targeted engagement.
- Develop lifecycle management and segmentation approaches to increase engagement, repeat purchases, and cross-selling, including through membership, points, and gamification programs.
- Design and optimize referral and viral-growth mechanisms.
- Lead A/B testing and segmentation to refine operations and allocate resources effectively.
- Coordinate with teams across the organization to execute lifecycle marketing strategies and campaigns.
- Use logical reasoning and data analysis to identify business insights and problems and develop data-informed solutions.
- Stay familiar with Business Unit products, their features, and users’ preferences and pain points.
Qualifications stated in the listing
- Track record of delivering significant growth, including growth from zero to one or from one to a thousand users, through initiatives in retention, conversion, and repeat purchases.
- More than 7 years of experience in the internet industry, including over 3 years in senior user-growth roles in transaction-based sectors such as e-commerce or fintech.
- Experience independently leading growth projects, operations, or campaigns using a systematic framework and methodology.
- In-depth knowledge of operational methods such as A/B testing, funnel analysis, and tailored strategies.
- Experience using marketing automation platforms or tools.
- Strong data-driven approach, including building and improving user-operations monitoring and analysis systems, identifying issues in data, and proposing solutions.
- Familiarity with products across different Business Units and the ability to understand user preferences and pain points.
Full details from the source listing
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
Design and optimize user referral and viral growth mechanisms to drive product organic growth.
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements
Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
Knowledge and experiences in using marketing automation platforms/ tools.
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
Compensation
Additional Information
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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