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Motive

Demand Generation Marketing Manager at Motive

Remote, United States Remote Full-time

$90,000–$111,000 / year

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Role overview

An at-a-glance view of the facts included with this Demand Generation Marketing Manager at Motive listing.

Company
Motive
Location
Remote, United States
Work arrangement
Remote
Employment type
Full-time
Compensation
$90,000–$111,000 / year

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Role overview

This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.

Motive provides a platform for organizations with physical operations to manage drivers, vehicles, equipment, and fleet-related spending. Its customers range from small businesses to Fortune 500 companies across industries including transportation, construction, energy, manufacturing, agriculture, retail, and the public sector.

As the Demand Generation Marketing Manager focused on Mid-Market, you will plan and improve account-based and full-funnel campaigns, coordinate channel activity, and work with sales and marketing partners to support pipeline goals. This is an individual contributor position. The role involves campaign strategy and coordination as well as direct ownership of selected programs, including webinars, scheduled sales plays, and direct-mail collaboration.

Motive prefers candidates in Austin, Nashville, or San Francisco who can work from an office two days per week, but will consider remote candidates in the United States. The stated annual compensation range for U.S. candidates is $90,000–$111,000, with the actual range dependent on location and other factors. Benefits may include health, pharmacy, vision, and dental coverage; paid and sick leave; disability and life insurance; and a 401(k) contribution, subject to eligibility. Some U.S.-based candidates may be required to sign a non-compete covenant, subject to applicable law. Candidates must be authorized to access commodities and technologies controlled under U.S. Export Administration Regulations.

Role at a glance: Motive is hiring a U.S.-based, individual-contributor Demand Generation Marketing Manager to run Mid-Market campaigns, with annual pay of $90,000–$111,000.

Responsibilities mentioned in the listing

  • Plan and optimize programmatic ABM and full-funnel campaigns for Mid-Market, coordinating with segment leads on broader campaigns and audience fit.
  • Work with content, customer marketing, and product marketing teams to map content to buyer stages, identify gaps, request materials, and tailor messaging.
  • Maintain target-account lists and use funnel stages and conversion benchmarks to guide targeting and campaign messaging.
  • Coordinate with Marketing Operations on audience accuracy, list quality, and campaign setup, and resolve issues proactively.
  • Create campaign and creative briefs with copy direction, messaging priorities, and design guidance suited to buyer journey stages.
  • Coordinate channel owners across 6sense Display, LinkedIn, other display channels, content syndication, email, web, events and field marketing, and associations; monitor how channels work together to generate pipeline.
  • Manage setup, targeting, launch, and performance tracking for selected channels and programs, including webinars and calendared sales plays, and partner on direct mail.

Qualifications stated in the listing

  • At least five years of B2B demand generation, campaign management, or growth marketing experience; internships do not count toward this requirement.
  • Demonstrated success running multi-channel demand generation campaigns that contribute measurable pipeline beyond events alone.
  • Practical ABM experience, including 1:Few and 1:Many campaign approaches.
  • Experience aligning marketing campaigns with SDR and account executive inbound and outbound motions.
  • Working knowledge of marketing automation and CRM platforms, including Salesforce and Marketo; Salesforce experience is required.
  • Ability to analyze campaign data using Excel or Google Sheets and Tableau and turn findings into decisions.
  • Strong project management skills and experience with Asana or a comparable tool.
  • Strong written and verbal communication skills, including experience creating campaign briefs and sales enablement materials.
Full details from the source listing

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

What we’re looking for

Demand Generation Marketing Manager: We're looking for someone who brings a marketer's curiosity and a builder's mindset to the Mid-Market segment. You understand the market we serve, the buyers you're reaching, and what moves them to act all while maintaining enthusiasm to solve challenges physical operations organizations face. You're always sharpening the axe: questioning assumptions, testing new approaches, growing your AI skill set and looking for ways to make the next campaign better than the last. You enjoy comfortable operating in ambiguity and a fast-paced environment where priorities shift and are not discouraged by blockers, but motivated to find solutions. If this sounds like you, read on!

Role Responsibilities

  • Plan, execute, and optimize Programmatic ABM campaigns and full-funnel demand generation campaigns across dmid-market, and working with other segment leads to ensure large scale campaigns accurately capture ICP for all segments/personas.
  • Partner closely with the Content Marketing, Customer Marketing and PMM team to map existing content to the buyer's journey, identify content gaps, and request new content and sales collateral to support campaign objectives.
  • Maintain target account lists and apply a working understanding of buyer funnel stages, definitions, and conversion benchmarks to inform targeting and messaging decisions.
  • Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively.
  • Collaborate with Product Marketing to apply established messaging frameworks to campaigns and adapt messaging for segment-specific needs.
  • Develop campaign and creative briefs independently, including copy direction, messaging hierarchy, and design inputs that align to buyer journey stages.

Campaign and ABM Execution

  • Partner with channel owners to launch and monitor campaigns across: 6sense Display, LinkedIn, Additional Display channels, Content Syndication, Email, Web, Events/Field, Associations. You will not be responsible for hands on keyboard but work with partners to understand how each channel works individually and collectively to drive new pipeline across buying committees.
  • Own execution for select channels, including: Webinars, Calendared Sales Plays, and partnering on Direct Mail: managing end-to-end setup, targeting, launch, and performance tracking.
  • Ensure channel execution aligns to defined campaign messaging and buyer journey stages, making adjustments based on performance data and segment feedback.
  • Evaluate channel activations and performance and make strategic decisions based on segment and buyer needs, reallocating spend or effort when warranted.
  • Build testing and iteration cycles into each campaign to gain a larger understanding of demand generation learnings.
  • Leverage AI tools and agentic workflows to accelerate campaign personalization, sales play development, and insight generation — applying a working knowledge of AI to streamline day-to-day execution without sacrificing quality.

Sales Partnership and Enablement

  • Partner with SDRs, AEs, and sales leadership to align marketing campaigns with outbound and inbound motions, ensuring marketing programs support sales priorities and pipeline goals.
  • Enable sales teams to act on campaign engagement by providing targeting direction, messaging, sales plays, and enablement materials.
  • Maintain regular communication with sales partners to share campaign performance, upcoming programs, and recommended actions, and to incorporate sales feedback into campaign planning.
  • Contribute to weekly sales communications that summarize active marketing initiatives, upcoming programs, and sales actions.
  • Prepare materials for sales meetings and planning sessions, tailoring content to the audience.
  • Attend select sales meetings to stay aligned on priorities and feedback, advocating for marketing programs and incorporating sales input into campaign planning.

Reporting and Optimization

  • Monitor campaign performance and pipeline contribution against goals, identifying trends, risks, and optimization opportunities independently.
  • Partner with Marketing Analytics to maintain dashboards and reporting cadences; partner with Marketing Operations and Sales Operations to maintain Outreach dashboards and sales command centers in Salesforce.
  • Analyze performance data to understand what is working and why, making recommendations for reallocation or adjustment.
  • Contribute to weekly Mid-Market metrics updates with clear, actionable insights.
  • Support ad-hoc reporting needs for WBRs, MBRs, and QBRs as requested, translating data into recommendations for leadership.

Qualifications

  • 5+ years of experience in B2B demand generation, campaign management, or growth marketing (not including internships).
  • Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution beyond just events.
  • Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions.
  • Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions.
  • Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo)
  • Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions.
  • Strong project management skills with experience in Asana or equivalent tools.
  • Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials.
  • Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)
  • Location Preference: Austin, TX, Nashville TN or San Francisco (2x a week in the office); however for the right candidate we will consider remote USA
  • This is an individual contributor role

Pay Transparency
Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

United States

$90,000—$111,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

Please review our Candidate Privacy Notice here.

UK Candidate Privacy Notice here.

The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.

Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.

All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.

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