SeatGeek
Senior Paid Media Associate at SeatGeek
$80,000–$116,000 / year
Apply for this positionRole overview
An at-a-glance view of the facts included with this Senior Paid Media Associate at SeatGeek listing.
- Company
- SeatGeek
- Location
- Remote, United States
- Work arrangement
- Remote
- Employment type
- Full-time
- Compensation
- $80,000–$116,000 / year
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Role overview
This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.
SeatGeek is hiring a full-time Senior Paid Media Associate for a remote role in the United States. The position supports the growth of paid media across television, connected TV, audio, display, YouTube, and other digital and emerging channels, with responsibility spanning planning, campaign execution, measurement, and optimization.
The associate will work with internal marketing, creative, and analytics teams as well as agencies, media vendors, publishers, platforms, and measurement partners. The work includes developing media recommendations, managing campaigns and budgets, evaluating performance and testing results, and using those findings to guide future investment.
The annual salary range is $80,000–$116,000, with a possible discretionary bonus based on individual and company performance. SeatGeek lists a flexible work environment, home-office stipend, unlimited PTO, up to 16 weeks of fully paid family leave, 401(k) matching, student loan matching, insurance coverage, wellness and family-building benefits, subscriptions to Headspace, Headspace Care, and One Medical, quarterly live-event ticket funds, and an annual music-streaming subscription.
Role at a glance: SeatGeek seeks a remote U.S. Senior Paid Media Associate to plan, manage, measure, and optimize paid media campaigns across multiple channels.
Responsibilities mentioned in the listing
- Help shape paid media strategy across linear TV, DRTV, CTV, streaming, radio, display, YouTube, and emerging channels.
- Assess channels, partners, networks, and inventory, and test new formats and publishers for scalable growth opportunities.
- Support campaigns from planning through launch and reporting; coordinate recommendations and setup with agencies and media vendors.
- Review assumptions about audiences, budgets, reach and frequency, inventory, and measurement, and monitor delivery for optimization opportunities.
- Directly manage selected campaigns in buying platforms, including setup, targeting, pacing, optimization, and reporting.
- Track budgets and assist with media invoices and reconciliation.
- Develop and carry out tests addressing channel effectiveness, audiences, creative, frequency, and other questions.
Qualifications stated in the listing
- Bachelor’s degree and at least four years of experience in media planning, buying, performance marketing, integrated marketing, or a related area.
- Hands-on experience in at least two of these channels: DRTV, CTV, audio, display, online video, or other paid media formats.
- Knowledge of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation.
- Experience working with media agencies and/or directly with publishers.
- Strong analytical skills and interest in measurement methods, particularly incrementality.
- A performance-focused approach and ability to use data to recommend where and how to invest.
- Ability to handle multiple campaigns, partners, timelines, and priorities at once.
- Strong written and verbal communication skills and comfort working with varied stakeholders.
Full details from the source listing
SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.
SeatGeek is looking for a Senior Associate to help scale our paid media efforts across TV, CTV, Audio, Display and other digital channels. This person will play a key role in strategy, execution, and measurement of our paid media programs, helping SeatGeek reach new audiences and drive incremental growth.
You’ll partner with internal teams, agencies, and media partners to translate business priorities into thoughtful media plans, evaluate what’s working, and identify opportunities to optimize and scale our investments.
What you'll do
- Media Strategy & Planning
- Help develop SeatGeek’s strategy across video (linear TV, DRTV, CTV, streaming), audio (streaming, radio), Display, YouTube, and other emerging channels
- Evaluate the role of different channels, partners, networks, and inventory types within the broader media mix
- Test new channels, formats, publishers, and inventory to uncover scalable growth opportunities
- Campaign Management & Execution
- Support day-to-day management of campaigns on Display, DRTV, CTV, Audio, and other assigned channels from planning through launch and reporting
- Partner with agencies and media vendors to develop recommendations, manage campaign setup, and ensure campaigns launch on time and deliver in full
- Pressure test assumptions around audiences, budgets, reach/frequency, inventory, and measurement approaches, providing thoughtful feedback
- Monitor campaign delivery and performance and identify opportunities for in-flight optimization
- Manage select campaigns directly within buying platforms, including campaign setup, targeting, pacing, optimizations, and reporting
- Maintain budget trackers and support media invoicing and reconciliation
- Measurement & Testing
- Help build and execute a testing roadmap designed to answer questions about channel effectiveness, audiences, creative, frequency, and more
- Partner with internal analytics teams to evaluate performance using incrementality testing, attribution, and other measurement approaches
- Apply learnings across campaigns to continuously improve SeatGeek’s media strategy and investment decisions
- Maintain monthly and ad hoc reporting
- Cross-functional collaboration
- Partner closely with Creative, Analytics, and other marketing teams to support planning, execution, and measurement of paid media channels
- Build strong relationships with agency, platform, publisher, and measurement partners
What you have
- Bachelor's degree and 4+ years of experience in media planning, buying, performance marketing, integrated marketing, or a related field
- Hands-on experience with at least two of the following channels: DRTV, CTV, Audio, Display, Online Video, or other paid media formats
- Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, flighting, inventory, and budget allocation
- Experience working with media agencies and/or directly with publishers
- Strong analytical skills and an interest in sophisticated measurement approaches, particularly incrementality
- A performance-oriented mindset and ability to use data to make recommendations about where and how to invest
- Ability to manage multiple campaigns, partners, timelines, and priorities simultaneously
- Strong written and verbal communication skills and comfortable working with a range of stakeholders
- A proactive and curious approach; you’re excited to dig into how media works, challenge assumptions, and identify opportunities to improve performance
Perks
- Discretionary annual bonus
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching
- Student loan matching program
- Health, vision, dental, and life insurance
- Up to $25k towards family building, reproductive health services and Gender-affirming care
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $360 per quarter to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music
The salary range for this role is $80,000 - $116,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages within that range are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.
SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!
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