CrossFit
Senior Product Manager, Education at CrossFit
Role overview
An at-a-glance view of the facts included with this Senior Product Manager, Education at CrossFit listing.
- Company
- CrossFit
- Location
- Remote, United States
- Work arrangement
- Remote
- Employment type
- Full-time
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Role overview
This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.
CrossFit is hiring a full-time Senior Product Manager, Education for a remote role in the United States. This hands-on individual-contributor position owns product strategy and delivery for the Education business, spanning the learner experience, course registration, content creation and delivery, learning platforms, and credentialing. The role translates the needs of Education leaders, program owners, instructors, and learners into a product vision, roadmap, and priorities.
You will work with Engineering, Design, Marketing, Operations, and Education leadership, while coordinating with owners of adjacent products, such as the mobile app, to align plans and sequencing. Education is an important part of CrossFit’s identity and has room to grow; its technology foundation includes older in-house software and vendor tools. Success calls for strong strategic judgment, resilience, responsiveness, and disciplined feedback loops, along with the ability to clarify ambiguity, make trade-offs, and deliver measurable outcomes.
The role covers the full product lifecycle, from discovery and validation through development, launch, adoption, measurement, and iteration. You will use customer research, analytics, market signals, and business data to set goals and evaluate results; guide decisions about platform modernization, integration, and build-versus-buy options; and partner with Engineering and Design to define and sequence work. You will also support go-to-market and adoption efforts, improve measurement of the learner journey, run growth experiments, and connect product investments to customer and business results.
As the key Product partner to Education leadership, you will communicate strategy, progress, risks, and decisions to executives and stakeholders; establish operating rhythms for roadmap visibility; and help resolve cross-functional execution barriers. The position also contributes to shared capabilities such as privacy and consent, localization, and marketing enablement. Compensation was not provided.
Role at a glance: Remote, full-time CrossFit role owning product strategy and execution for its Education business.
Responsibilities mentioned in the listing
- Own the Education product vision, strategy, roadmap, goals, success measures, and prioritization in line with company objectives.
- Lead product work from discovery and validation through development, launch, adoption, measurement, and ongoing improvement.
- Guide the learner experience, registration, content authoring and delivery, learning platforms, credentialing, and integrations.
- Assess whether to build, buy, modernize, or replace legacy platforms and vendor tools, weighing user needs, dependencies, migration costs, and long-term value.
- Define clear requirements, scope initiatives with Engineering and Design, and sequence quick improvements, foundational work, and new capabilities.
- Coordinate go-to-market, communications, training, and adoption plans with business stakeholders.
- Improve measurement of enrollment, completion, conversion, retention, and revenue per learner; use research, analytics, and experiments to inform decisions.
Qualifications stated in the listing
- Bachelor’s degree or an equivalent combination of education and relevant experience.
- At least 7 years of product management experience for Senior level, or 10+ years for Principal level, including significant ownership of digital products or platforms.
- Experience in education technology, certification or credentialing, online learning, learner growth, or growth products covering acquisition, activation, conversion, and retention.
- Knowledge of learning management systems, content authoring, course delivery, credentialing, and learner-facing products, and/or deep growth-product experience; depth in both areas is ideal.
- Strong product judgment connecting customer needs, business strategy, technology, and financial outcomes; able to define meaningful funnel and learning metrics and use experiments to guide decisions.
- Experience working with legacy systems, vendor integrations, fragmented data, and technical or migration trade-offs.
- Demonstrated success launching and improving products with measurable customer and business outcomes, ideally in complex or older technology environments.
- Experience partnering closely with Engineering, Design, and senior business leaders; strong understanding of modern software development.
Full details from the source listing
CrossFit is seeking a Senior Product Manager, Education. You will own product strategy and execution for CrossFit's Education line of business, including the learner experience, course registration, content authoring and delivery, learning platforms, and credentialing. This is a hands-on, individual contributor role: you are the dedicated product specialist for Education, translating the needs of Education leaders, program owners, instructors, and learners into a clear product vision, roadmap, and priorities.
You will partner closely with Engineering, Design, Marketing, Operations, and Education leadership, and coordinate with product owners for adjacent products (for example, the mobile app) to align strategy and sequencing across the broader product surface. Education is central to CrossFit's identity and has significant room to grow. The foundation is an older, layered stack of in-house software and vendor tools.
This role requires someone resilient and responsive, strong at strategy, and disciplined about tight feedback loops: a person who can bring structure and clarity to ambiguity, make disciplined trade-offs, and deliver measurable results.
Responsibilities
- Product Strategy & Roadmap:
- Define and own the product vision, strategy, and roadmap for Education, in alignment with company priorities and business objectives.
- Establish clear product goals, success metrics, and KPIs, and regularly evaluate performance against expected outcomes.
- Use customer insights, product analytics, market trends, and business data to identify opportunities and guide product decisions.
- Balance learner experience, business impact, technical investment, and available resources, and make and communicate clear trade-off decisions when priorities compete.
- Bring an informed point of view on where online learning is heading, then commit fully to the direction the business chooses.
- Product Execution:
- Lead the product lifecycle from discovery and validation through development, launch, adoption, measurement, and iteration.
- Guide product decisions for Education's learner experience, course registration, content authoring and delivery, learning platforms, and credentialing, including integrations across existing systems.
- Evaluate build, buy, modernize, or replace options for legacy platforms and vendor tools, considering user needs, technical dependencies, migration costs, and long-term value.
- Ensure requirements clearly define the customer problem, business need, expected outcome, and measures of success.
- Partner with Engineering and Design to scope initiatives and sequence work across quick wins, foundational fixes, and new capabilities.
- Support launches with go-to-market, communication, training, and adoption plans in partnership with business stakeholders.
- Contribute to foundational platform capabilities that cut across products, such as data privacy and consent, localization, and marketing enablement.
- Customer & Business Impact:
- Partner with Education leaders and program owners to identify learner and instructor pain points, distinguish underlying problems from proposed solutions, and prioritize improvements across the learner journey.
- Establish and improve instrumentation for enrollment, course completion, conversion, learner retention, and revenue per learner, including where existing data is incomplete.
- Run experiments across acquisition, activation, upgrades, and re-engagement, using results to refine product and growth priorities.
- Build tight feedback loops through research, analytics, and direct engagement with learners, instructors, and staff, and turn what you learn into decisions quickly.
- Tie product investments to measurable customer and business outcomes rather than feature delivery alone.
- Collaboration & Influence:
- Serve as the key Product partner to Education leadership, and communicate strategy, roadmap decisions, progress, risks, and results to executives and other stakeholders.
- Establish operating rhythms that create visibility into roadmap progress, dependencies, risks, and decisions.
- Identify and resolve barriers to execution across teams and functions.
- Model strong product practices, including discovery, prioritization, and measurement, and share them with peers.
- Coordinate with product owners for adjacent products to align strategy and sequencing.
Knowledge and Skills
- Strong product judgment, with the ability to connect customer needs, business strategy, technology, and financial outcomes.
- Knowledge of education technology, including learning management systems, content authoring, course delivery, credentialing, and learner-facing experiences, and/or deep experience in growth: funnel analysis, experimentation, activation, conversion, and retention. Depth in both is ideal.
- Ability to define meaningful funnel and learning metrics, improve measurement capabilities, and use experimentation to inform product decisions.
- Experience navigating legacy systems, vendor integrations, and fragmented data environments, with sound judgment on technical and migration trade-offs.
- Strong strategic thinking, paired with resilience and responsiveness. You turn feedback into decisions quickly and stay steady when plans change.
- Ability to prioritize investments and make difficult trade-offs in a resource-constrained environment.
- Skill at finding the real problem behind a stated request, and at saying no in a way that keeps the relationship intact.
- Strong understanding of modern software development and experience partnering closely with Engineering and Design.
- Uses modern AI tools (e.g., Claude) fluently to accelerate discovery, requirements, analysis, and delivery.
- Experience with lifecycle marketing and personalization tooling preferred.
- Excellent communication and executive presentation skills, with demonstrated ability to influence senior stakeholders and create alignment across functions.
- Comfortable operating in an evolving environment, bringing structure and clarity to ambiguity.
- Strong ownership, accountability, and bias toward execution.
- Understanding of the CrossFit ecosystem, Affiliate model, or fitness industry preferred.
Education and Experience
- Bachelor's degree or equivalent combination of education and relevant experience.
- 7+ years of product management experience for Senior, or 10+ years for Principal, including significant ownership of digital products or platforms.
- Experience with education technology, certification or credentialing, online learning, or learner growth products, and/or growth product experience across acquisition, activation, conversion, and retention.
- Familiarity with learning standards (such as SCORM or xAPI), international localization, registration and payment flows, or membership-based education models preferred.
- Demonstrated success launching and improving products that delivered measurable customer and business outcomes, ideally in an older or complex technology environment.
- Experience partnering closely with Engineering, Design, and senior business leaders.
- Experience with consumer, B2B, marketplace, membership, subscription, fitness, or community-based digital products preferred.
