AlphaSense
Customer Advocacy Marketing Manager at AlphaSense
$90,000–$124,000 / year
Apply for this positionRole overview
An at-a-glance view of the facts included with this Customer Advocacy Marketing Manager at AlphaSense listing.
- Company
- AlphaSense
- Location
- Remote, United States
- Work arrangement
- Remote
- Employment type
- Full-time
- Compensation
- $90,000–$124,000 / year
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Role overview
This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.
The Customer Advocacy Marketing Manager sets the strategy and runs the production operation for customer proof-point content, including case studies, quotes, testimonials, customer spotlights, and customer reviews. The role develops an annual roadmap with Product Marketing, prioritizing stories by their expected impact on pipeline, bookings, and adoption rather than handling requests solely in order of arrival.
This position manages content from customer sourcing through legal review and customer approval, along with the customer reference database, customer logo permissions, and the review-generation program across G2, Gartner Peer Insights, and TrustRadius. It also owns review-platform vendor relationships and budget, the annual customer awards program, and customer filming logistics at flagship events.
The manager maintains and improves workflows from content intake to publication, coordinates approvals, and reports on proof-point performance and business impact. The role works proactively with Sales, Customer Success, Product Marketing, and Legal, and partners with the Senior Manager responsible for high-touch advocacy programs such as the CAB, Executive Sponsorship, RKO, and customer community.
The position is remote in the United States and full-time. The listed base salary range is $90,000–$124,000 per year; a performance-based bonus, equity, and benefits may also be offered.
Role at a glance: Own customer proof-point strategy and production, reviews, awards, logo compliance, and event content capture; remote U.S. role with a $90,000–$124,000 base salary range.
Responsibilities mentioned in the listing
- Set the annual case study and proof-point roadmap with Product Marketing, prioritizing work by revenue, pipeline, bookings, and adoption impact.
- Manage customer quotes, testimonials, case studies, and spotlights from sourcing through legal review and customer approval, and update existing stories as messaging changes.
- Use tools such as Peerbound to turn insights from Gong calls into approved customer content at scale.
- Own the customer reference database and review-generation programs on G2, Gartner Peer Insights, and TrustRadius.
- Manage review-platform vendor relationships, contracts, renewals, and budget decisions.
- Oversee customer logo permissions and ensure use follows contract terms and legal and brand requirements.
- Run the annual customer awards program, including nominee sourcing, winner selection coordination and notification, award production, and event scheduling.
Qualifications stated in the listing
- At least five years of experience in customer marketing, content marketing, or marketing operations, with ownership of both strategy and execution.
- Demonstrated ability to set a content roadmap and prioritize initiatives by business impact.
- Experience managing content projects end to end, including legal and compliance coordination.
- Experience managing vendors and budgets; review-generation or reference platforms are preferred.
- Strong writing skills and ability to turn customer insights into compelling content.
- Experience with CRM systems such as Salesforce and content intelligence tools such as Peerbound or Gong is preferred.
- Comfort managing on-site logistics for large customer-facing events.
Full details from the source listing
About AlphaSense:
AlphaSense is the AI platform redefining market intelligence and workflow orchestration, trusted by thousands of leading organizations to drive faster, more confident decisions in business and finance. The platform combines domain-specific AI with a vast content universe of over 500 million premium business documents — including equity research, earnings calls, expert interviews, filings, news, and internal proprietary content. Purpose-built for speed, accuracy, and enterprise-grade security, AlphaSense helps teams extract critical insights, uncover market-moving trends, and automate complex workflows with high-quality outputs. With AI solutions like Generative Search, Generative Grid, and Deep Research, AlphaSense delivers the clarity and depth professionals need to navigate complexity and obtain accurate, real-time information quickly. For more information, visit www.alpha-sense.com. Come join us.
About the Role:
The Customer Advocacy Marketing Manager owns both the strategy and scaled production of customer proof-point content: case studies, customer quotes and testimonials, logo usage and compliance, and the customer reviews program (G2, Gartner Peer Insights, TrustRadius). This role also owns the Customer Awards program, on-site customer content capture (video/filming) at flagship events, and the review-platform vendor relationships and budget. The ideal candidate can set a proof-point content roadmap and prioritize it against business impact, not just execute a queue — while also running a high-volume content operation end-to-end, from sourcing through legal and customer approval. This role partners closely with our Senior Manager who owns high-touch programs like our CAB, Executive Sponsorship, RKO, and customer community.
Who You Are:
- 5+ years of experience in customer marketing, content marketing, or marketing operations, with demonstrated ownership of both strategy and execution.
- Proven track record of setting a content roadmap and prioritizing initiatives against business impact, not just delivering against an intake queue.
- Proven track record of owning content projects end-to-end, including legal/compliance coordination.
- Experience owning vendor relationships and budget, ideally for review-generation or reference platforms.
- Strong written communication skills and an eye for turning customer insight into compelling assets.
- Experience with CRM systems (e.g., Salesforce) and content intelligence tools (e.g., Peerbound, Gong) preferred.
- Comfortable managing on-site logistics for large customer-facing events.
What You’ll Do:
Strategy & Prioritization
- Define the annual case study and proof-point content roadmap in partnership with Product Marketing, aligned to revenue and pipeline priorities.
- Determine which customer stories, quotes, and proof points to pursue based on expected pipeline, bookings, and adoption impact, rather than a first-in-first-out intake queue.
Content Production
- Own the scaled creation and end-to-end delivery of customer content — quotes, testimonials, and case studies — from sourcing through legal and customer approval.
- Use tools like Peerbound to transform customer insights from Gong calls into approved, actionable content at scale.
- Own the creation and promotion of customer spotlights.
- Manage updates to existing case studies and customer stories as messaging and strategy evolve.
Customer Reviews & Platform Ownership
- Own the customer reference database and the review-generation program across platforms including G2, Gartner Peer Insights, and TrustRadius.
- Own vendor relationships and budget for review platforms, including contract renewals and spend decisions.
Logo Management
- Own the end-to-end process for customer logo usage, ensuring adherence to contract terms and legal/brand compliance.
Customer Awards Program
- Own the customer awards program on a recurring annual cadence: nominee sourcing, winner selection coordination, winner notification, awards production, and integration into the event schedule.
Event Content Capture
- Own on-site video filming and customer engagement logistics at flagship events, including building the customer filming schedule and securing signed participation agreements ahead of the event.
Workflow & Operations
- Own and continuously refine the end-to-end content workflow, from intake to publication.
- Project manage creation, review, and approval processes for all customer proof-point assets.
Reporting & Analysis
- Track and report on the performance and business impact of proof-point content (pipeline, bookings, adoption influence).
- Deliver regular reporting to stakeholders and feed the consolidated advocacy narrative owned by the Advocacy Programs Senior Manager.
Stakeholder Communication
- Maintain proactive communication with Sales, CS, Product Marketing, and Legal.
- Serve as the point of contact and escalation path for each owned initiative; surface project risks before they affect a deadline.
For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors including candidate experience/expertise and may vary from the amounts listed below.
You may also be offered a performance-based bonus, equity, and a generous benefits program.
Base Compensation Range
$90,000—$124,000 USD
AlphaSense is an equal-opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.
In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.
Recruiting Scams and Fraud
We at AlphaSense have been made aware of fraudulent job postings and individuals impersonating AlphaSense recruiters. These scams may involve fake job offers, requests for sensitive personal information, or demands for payment. Please note:
- AlphaSense never asks candidates to pay for job applications, equipment, or training.
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If you believe you’ve been targeted by a scam or have any doubts regarding the authenticity of any job listing purportedly from or on behalf of AlphaSense please contact us. Your security and trust matter to us.
