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Elevenlabs

Influencer Marketer at Elevenlabs

Remote, United States Remote Full-time

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Role overview

An at-a-glance view of the facts included with this Influencer Marketer at Elevenlabs listing.

Company
Elevenlabs
Location
Remote, United States
Work arrangement
Remote
Employment type
Full-time

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Role overview

This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.

ElevenLabs is an AI research and product company whose platforms support customer-service agents, creative generation and editing, and developer access to AI audio models. Its creative platform serves millions of creators and marketers generating speech, music, images, and video. The company is building an influencer channel to turn existing organic creator interest into a measurable growth program.

As the Influencer Marketer, you will establish and run that program end to end: from strategy, creator selection, and dealmaking through campaign development, execution, and performance decisions. The role is an owner-operator position, with responsibility for building repeatable processes and evaluating creator investment by incremental impact rather than surface-level engagement measures. Campaigns will support product launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative.

The position is full-time and remote-first. It can be performed from locations between the US East Coast and Europe, with collaboration across EST–CET time zones; company offices are also available in London, New York, Madrid, Warsaw, and other locations. ElevenLabs describes its work style as fast-moving, autonomous, AI-first, and focused on impact and quality. It offers annual discretionary stipends for professional development and colleague meetups, a yearly team offsite, and a monthly coworking stipend for people outside its main hubs.

Possible growth paths include leading a larger influencer and creator partnerships function, taking on broader creator or community growth across ElevenLabs brands, or moving into growth or brand marketing leadership as the organization develops.

Role at a glance: Build and operate ElevenLabs’ influencer program, from creator partnerships and campaigns to measurement and scaling.

Responsibilities mentioned in the listing

  • Develop the influencer program’s strategy, creator tiers, budget approach, and operating playbook.
  • Find, assess, and sign creators on YouTube, TikTok, Instagram, and X whose audiences fit creator, marketer, and developer segments.
  • Negotiate flat-fee, performance-based, and ambassador agreements, and coordinate creator contracts with Legal.
  • Create briefs that maintain brand standards while allowing authentic creator work, and provide timely, clear feedback on drafts.
  • Run creator campaigns tied to launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative.
  • Partner with Data on attribution and incrementality, then decide whether to continue, pause, or scale creator and agency relationships based on ROI.
  • Work with Paid Marketing on whitelisting and amplifying successful creator content, and with Social to extend campaign reach.

Qualifications stated in the listing

  • Demonstrated success building an influencer program from the ground up into a measurable channel, with before-and-after results.
  • Experience negotiating and closing creator deals on YouTube, TikTok, Instagram, and/or X, including performance hybrids, ambassadorships, or usage rights.
  • Ability to evaluate performance beyond last-click attribution, using methods such as promo codes, UTMs, lift studies, and incrementality, and to make budget decisions despite imperfect attribution.
  • Strong judgment in selecting creators likely to produce meaningful results for a product like ElevenLabs’.
  • Excellent writing and creative-feedback skills that improve content without undermining creator authenticity.
  • Experience managing substantial budgets and collaborating with Paid Marketing, Social, Product Marketing, Data, and Legal.
  • Knowledge of the AI and creative-tools landscape, including familiarity with the tools and informed views on the field’s direction.
  • Bonus: Experience building or scaling influencer programs at a creative-tools, AI, or developer-focused company.
Full details from the source listing

About ElevenLabs

ElevenLabs is an AI research and product company transforming how we interact with technology.

We launched in January 2023 with the first human-like AI voice model. Today, we serve millions of users and thousands of businesses - from fast-growing startups to large enterprises like Deutsche Telekom and Meta. Our investors are some of the world's most prominent, including Andreessen Horowitz, ICONIQ Growth and Sequoia. We've raised $781M in funding and our last valuation was $22B - multiples of 11, always.

We have expanded from voice into three main platforms:

  • ElevenAgents enables businesses to deliver seamless and intelligent customer experiences, with the integrations, testing, monitoring, and reliability necessary to deploy voice and chat agents at scale.

  • ElevenCreative empowers creators and marketers to generate and edit speech, music, image, and video across 70+ languages.

  • ElevenAPI gives developers access to our leading AI audio foundational models.

Everything we do is the result of the creativity and commitment of our team - builders doing the best work of their lives. We are researchers, engineers, and operators. IOI medalists and ex-founders. If you want to work hard and create lasting positive impact, we want to hear from you.

How we work

  • High-velocity: Rapid experimentation, lean autonomous teams, and minimal bureaucracy.

  • Impact not job titles: We don’t have job titles. Instead, it’s about the impact you have. No task is above or beneath you.

  • AI first: We use AI to move faster with higher-quality results. We do this across the whole company—from engineering to growth to operations.

  • Excellence everywhere: Everything we do should match the quality of our AI models.

  • Global team: We prioritize your talent, not your location.

What we offer

  • Innovative culture: You’ll be part of a generational opportunity to define the trajectory of AI, surrounded by a team pushing the boundaries of what’s possible.

  • Growth paths: Joining ElevenLabs means joining a dynamic team with countless opportunities to drive impact - beyond your immediate role and responsibilities.

  • Learning & development: ElevenLabs proactively supports professional development through an annual discretionary stipend.

  • Social travel: We also provide an annual discretionary stipend to meet up with colleagues each year, however you choose.

  • Annual team offsite: Each year, we bring your entire team together in a new location - past offsites have included Croatia, Italy and Cancún

  • Co-working: If you’re not located near one of our main hubs, we offer a monthly co-working stipend.

About the role

ElevenLabs is building the creative suite for the AI generation. Millions of creators and marketers already use our platform to generate speech, music, images, and video — and many of the world's best creators already talk about our products organically. It's time to turn that signal into a real program.

We are looking for an Influencer Marketer to build our influencer program from zero to one. You will own the entire channel: strategy, creator sourcing and vetting, deal negotiation, briefs and creative direction, campaign execution around product launches, and measurement. This is not a coordination role — you will be the owner and operator of a channel we believe can become one of our biggest growth levers.

We are looking for the top 1% of people in this industry. The right person has already taken an influencer program from nothing to something — with real numbers to prove it — and wants to do it again with more budget, a better product, and a faster team. You have sharp taste in creators and content, you negotiate deals that work for both sides, and you think about influencer spend the way a performance marketer thinks about paid: in terms of true incremental impact, not vanity metrics.

What you will do

  • Design and build the ElevenLabs influencer program from the ground up: strategy, creator tiers, budget allocation, and operating playbook

  • Source, vet, and sign creators across YouTube, TikTok, Instagram, and X whose audiences match our creator, marketer, and developer segments

  • Negotiate and structure deals — flat-fee integrations, performance hybrids, long-term ambassadorships — and manage creator contracts with Legal

  • Write briefs that protect brand quality while giving creators room to be authentic, and give fast, decisive feedback on draft content

  • Plan and execute creator campaigns around product launches, feature releases, and cultural moments across ElevenLabs and ElevenCreative

  • Own measurement: work with our data team on attribution and incrementality (we already run a halo attribution model), and make continue/pause/scale calls on every creator and agency based on true ROI

  • Partner with paid marketing on whitelisting and amplifying top creator content, and with social to extend campaign reach

  • Build repeatable systems — sourcing pipelines, rate benchmarks, brief templates, reporting — so the program scales beyond you

Requirements

  • A proven track record of building an influencer program from zero to a meaningful, measurable channel — you can walk us through the before and after with real numbers

  • Experience negotiating and closing creator deals across YouTube, TikTok, Instagram, and/or X, including non-standard structures (performance hybrids, ambassadorships, usage rights)

  • Fluency in measurement beyond last-click: promo codes, UTMs, lift studies, incrementality, and the judgment to make budget calls when attribution is imperfect

  • Sharp creator taste — you can tell which creators will move the needle for a product like ours and which will just burn budget

  • Excellent brief-writing and creative feedback skills; you raise content quality without killing authenticity

  • Experience managing meaningful budgets and working cross-functionally with paid, social, product marketing, data, and legal

  • A genuine understanding of the AI and creative tools landscape — you follow the space, use the tools, and have informed opinions about where things are headed

Bonus

  • Built or scaled an influencer program at a creative tools, AI, or developer-facing company (e.g., Canva, Adobe, Figma, Notion, Runway, or similar)

  • Managed 7-figure annual creator/sponsorship budgets

  • Experience on the agency or creator side of the table — you know how the other side negotiates

  • Built adjacent programs: ambassador, affiliate, or B2B thought-leader partnerships

  • Multilingual capabilities

Growth potential

We believe in hiring the best talent in the world to make an impact in the right role at the right time. At ElevenLabs, strong performance creates opportunities for growth. Here are some of the career paths you can expect after excelling in this role:

  • Lead the influencer and creator partnerships function as the program scales, building a team around you

  • Expand into broader creator/community growth ownership across ElevenLabs brands

  • Move into growth or brand marketing leadership as the Growth org evolves

Location

This role is remote-first and can be executed from anywhere between the US East Coast and Europe, with the ability to collaborate across EST–CET timezones. If you prefer, you can work from our offices in London, New York, Madrid, Warsaw and many more.

#LI-Remote

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or other legally protected statuses.

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