LastPass
Staff GTM Process Analyst at LastPass
$131,200–$147,000 / year
Apply for this positionRole overview
An at-a-glance view of the facts included with this Staff GTM Process Analyst at LastPass listing.
- Company
- LastPass
- Location
- Remote, United States
- Work arrangement
- Remote
- Employment type
- Full-time
- Compensation
- $131,200–$147,000 / year
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Role overview
This job description has been rewritten in fresh language using the facts in the listing. Source credit and original listing details are available below.
LastPass is hiring a full-time Staff GTM Process Analyst for a remote role in the United States, with annual pay of $131,200–$147,000 USD. Compensation may vary by U.S. labor market and by job-related knowledge, skills, and experience. LastPass provides secure access tools for individuals and businesses, including products for managing access to applications, AI, and credentials.
The analyst will own the systems that support inbound and product-led growth, with primary responsibility for the marketing technology stack. The role sits within Marketing Operations, connecting Marketing, Sales, and Data, and reports to the Director of RevOps Technology and Process. Key partners include Demand Generation, Web, Sales, Revenue Operations, Data and Analytics, IT, Business Systems, and technology vendors.
The work spans Marketo administration, lead and product-qualified lead (PQL) scoring and routing, integrations with Salesforce and other go-to-market tools, funnel analysis, and process improvement. The analyst will turn business, data, and privacy needs into technical requirements, and lead initiatives from discovery and planning through testing and launch. The role also includes managing tools and access, coordinating with vendors, and evaluating automation and AI approaches.
LastPass lists flexible paid time off, including four annual self-care days and volunteer days; parental leave; health coverage for employees and dependents; home-office setup support and a remote-work stipend; a free LastPass Families account for up to five members; an annual learning stipend and other development opportunities; peer recognition; an Employee Assistance Program; and short-term or remote-centric work arrangements. The company describes its culture as remote-first and inclusive.
Role at a glance: Remote U.S. Staff GTM Process Analyst role at LastPass owning marketing systems and inbound and product-led growth processes, paying $131,200–$147,000 annually.
Responsibilities mentioned in the listing
- Administer, troubleshoot, and optimize Marketo workflows, lifecycle automation, and event-based logic.
- Own lead and PQL scoring and routing so leads are directed to appropriate sales teams.
- Maintain Marketo, Salesforce, and other GTM-tool integrations, including data accuracy, field mapping, and synchronization across web, product, form, and behavioral sources.
- Work with Demand Generation and Web on top-of-funnel signal capture, campaign activation, audience segmentation, and funnel experiments to improve conversion.
- Track funnel and sales-handoff measures such as conversion, speed to lead, response time, and acceptance; investigate changes and lead improvements.
- Convert marketing, data, and privacy needs into functional specifications and user stories, and manage initiatives from discovery and backlog planning through UAT and launch.
- Assess current processes, recommend scalable solutions, and balance ongoing operational work with roadmap projects, estimates, dependencies, and sequencing.
Qualifications stated in the listing
- Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or product-led growth in B2B SaaS.
- Hands-on Marketo administration experience, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration.
- Working knowledge of Salesforce CRM and data flows across GTM systems, plus strong SQL skills for analysis, validation, and troubleshooting.
- Ability to independently deliver techno-functional work across requirements, design, testing, and deployment, including functional specifications and user stories.
- Understanding of lifecycle marketing, audience segmentation, and marketing automation; degree in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience.
- Able to translate business strategy into clear technical requirements and serve as a trusted advisor to senior stakeholders.
- Practical interest in AI and automation, with a record of testing ways to improve process speed, accuracy, or scale.
- Highly organized and execution-focused, with the ability to own outcomes in fast-moving and ambiguous environments.
Full details from the source listing
About LastPass
LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.
Curious about our products? Visit our website and try it free!
We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!
LastPass is looking for a Staff GTM Process Analyst:
In this role, you will own the systems behind our inbound and product-led growth. You will shape how demand is captured, scored, and routed, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.
About the team:
Marketing Operations is the connective tissue between Marketing, Sales, and Data at LastPass. Sitting at the intersection of systems, analytics, and execution, the team helps go-to-market groups uncover real strategic value. This role is the primary owner for our marketing technology stack and reports to the Director of RevOps Technology and Process.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
You will partner with Demand Generation and Web on top-of-funnel capture and campaigns, and with Sales and Revenue Operations on lead handoff, routing, and funnel performance. You will also work with Data and Analytics on pipeline reporting and segmentation, and with IT, Business Systems, and vendors on integrations, permissions, and tool evaluation.
What are some of the exciting challenges you will be working on?
- Own configuration, troubleshooting, and optimization of Marketo, including workflows, lifecycle automation, and event-based logic that supports inbound and product-led growth
- Own lead and PQL scoring models and routing logic so the right leads reach the right sales teams quickly and accurately
- Own core integrations between Marketo, Salesforce, and other GTM tools, ensuring data accuracy, field mapping, and sync health across web, product, form, and behavioral signals
- Partner with Demand Generation and Web teams to capture and activate top-of-funnel signals, and build audiences, segmentation, and funnel experiments that improve conversion from first touch to sales-ready demand
- Monitor inbound funnel and handoff metrics (conversion rates, speed to lead, response time, acceptance rates), name the root cause behind movements, and drive continuous improvement
- Translate marketing, data, and privacy requirements into functional specifications and user stories, and lead initiatives end to end, from discovery and backlog management through UAT and go-live
- Run fit-gap analysis on current-state processes, recommend scalable solutions, and balance run-the-business work with roadmap projects, including effort estimates, dependencies, and sequencing
- Manage a large and evolving GTM technology stack, including tool setup, permissions, and vendor coordination, while testing automation and AI-powered approaches that reduce manual work and improve speed, accuracy, and scale
What does it take to work at LastPass?
- Experience in Marketing Operations, Marketing Systems, or GTM Operations supporting inbound, demand generation, or PLG motions in a B2B SaaS environment
- Hands-on expertise administering Marketo, including workflows, lifecycle stages, scoring, routing, campaign management, and Salesforce integration
- Strong working knowledge of Salesforce CRM concepts and how data flows across GTM systems, with strong SQL skills for analysis, validation, and issue resolution
- Ability to independently own techno-functional deliverables across requirements, design, testing, and deployment, including functional specs and user stories
- Solid understanding of lifecycle marketing, audience segmentation, and marketing automation workflows, with a background in Business, Marketing, Computer Science, Engineering, or a related field, or equivalent experience
- Viewed as a trusted advisor who translates business strategy into clear technical requirements for senior stakeholders
- Curious and practical in applying AI and automation, with a track record of testing ways to improve process speed, accuracy, or scale
- Highly organized and execution-focused, thriving in fast-moving, ambiguous environments while owning outcomes end to end
Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
US Pay Range
$131,200—$147,000 USD
Why LastPass?
- The leader in secure access
- High-growth, collaborative environment with inclusive teams
- Remote-first culture
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Quantum Workplace
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
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